Delivering a refreshed brand for Ava's doctors-for-doctors brand and website.
The Ask
Ava approached us for a new brand identity and art direction, as well as a simpler, more efficient way to maintain and edit their website.
Target Users
The target audience for Ava Industries' website would primarily include:
Healthcare Providers: Doctors, nurses, and medical professionals seeking efficient, user-friendly electronic medical record (EMR) solutions.
Healthcare Administrators: Clinic managers or administrators responsible for implementing and managing EMR systems in their practices.
Medical Clinics and Practices: Small to medium-sized clinics looking for cost-effective and intuitive software to streamline operations like charting, scheduling, and billing.
Wireframes/content outlines of the homepage
Wireframes/content outlines of the homepage
Wireframes/content outlines of the project page
Wireframes/content outlines of the project page
Design and Visuals
We needed the website design to highlight the product’s features, giving users an idea of what the interface actually looks like. To achieve this, much of the design abstracts the interface’s graphical elements, offering a sneak peek at the software’s functionality without overloading the viewer with screenshots. Through use of animations, the website highlights EMR use cases,
Ava brand colors
Ava blends medical professionalism with a fresh, vibrant design. The color palette, chosen for its contrast and usability, ensures ease of use during charting. A scalable color system maintains brand consistency while providing versatility for branding and digital interactions.
Delivering a refreshed brand for Ava's doctors-for-doctors brand and website.
The Ask
Ava approached us for a new brand identity and art direction, as well as a simpler, more efficient way to maintain and edit their website.
Target Users
The target audience for Ava Industries' website would primarily include:
Healthcare Providers: Doctors, nurses, and medical professionals seeking efficient, user-friendly electronic medical record (EMR) solutions.
Healthcare Administrators: Clinic managers or administrators responsible for implementing and managing EMR systems in their practices.
Medical Clinics and Practices: Small to medium-sized clinics looking for cost-effective and intuitive software to streamline operations like charting, scheduling, and billing.
Wireframes/content outlines of the homepage
Wireframes/content outlines of the project page
Design and Visuals
We needed the website design to highlight the product’s features, giving users an idea of what the interface actually looks like. To achieve this, much of the design abstracts the interface’s graphical elements, offering a sneak peek at the software’s functionality without overloading the viewer with screenshots. Through use of animations, the website highlights EMR use cases,
Ava brand colors
Ava blends medical professionalism with a fresh, vibrant design. The color palette, chosen for its contrast and usability, ensures ease of use during charting. A scalable color system maintains brand consistency while providing versatility for branding and digital interactions.
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✽ Lets work together
Contact Me
I'd love to hear from you! I generally respond in 1-2 days.
✽ Lets work together
Contact Me
I'd love to hear from you! I generally respond in 1-2 days.
✽ Lets work together
Contact Me
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