Classroom Champions is an online educators platform tailored to meet the needs of classrooms, schools, and districts by providing comprehensive SEL curriculum, athlete mentorship, video libraries, and access to an exclusive educator community.
The Problem
Since its launch in 2016, the Classroom Champions platform had gone without updates, resulting in a neglected UX, missing functionality, and technical issues. I had the privilege of working with the client to create a more user-centric and functional app that better resonates with their audience.
Challenges
Classroom Champions aims to provide an engaging and impactful experience for educators and students, yet analytics reveal key challenges that hinder consistent platform usage.
User Retention & Engagement: Data indicates a significant drop-off after the initial login, with many users not returning to the platform. This suggests that while users sign up with interest, they may not find enough immediate value or incentive to continue engaging.
Lesson Utilization: The platform’s lessons, a core component of its value, are not being used as frequently as intended. Whether due to discoverability issues, time constraints, or lack of clear guidance, educators are not integrating the available resources into their teaching as often as expected.
Long-Term Adoption: Beyond the initial login, sustained usage remains a challenge. There may be a need for better onboarding, reminders, or features that encourage habitual engagement with the platform over time.
Locked Content on free trial: Locked content on free trial caused confusion with new users as most items were blocked by a paywall on initial signup.
Under Utilized Content: some of the the content on the platform such as athlete pages and sports pages are not being viewed and utilized by teachers.
Goals
To address the users Challenges, the goal of the project is to:
Provide better direction to users upon registering for the platform
Increase discoverability of content and add more guidance throughout the platform.
Create more user engagement and encourage users to return to the platform. Help make the platform part of their daily teaching routine.
Ensure free trial allows users a thorough understanding of platforms offerings. Primary goal to increase customer conversion rates.
Previous screens from the original platform ui. Users noted they weren't sure where to start once getting started with the platform.
Previous screens from the original platform ui. Users noted they weren't sure where to start once getting started with the platform.
Research
To gather more insight on user challenges and painpoints we did the following research:
Completed Competitor Analysis to compare differences among direct competitors as well as identify user pain points.
Completed comparative analysis
Received user insight data from client that we utilized to inform ideation and decision making along the design process.
Added in progress indicators to allow returning users to easily return where they left off and easily understand how much they have left.
Added in progress indicators to allow returning users to easily return where they left off and easily understand how much they have left.
Added in daily check-ins to encourage users to login and utilize the daily activity with their classroom in order to make Classroom Champions a standard daily routine for their classroom.
Added in daily check-ins to encourage users to login and utilize the daily activity with their classroom in order to make Classroom Champions a standard daily routine for their classroom.
Development of a design system to provide consistency and to streamline product development.
Development of a design system to provide consistency and to streamline product development.
Development of a design system to provide consistency and to streamline product development.
Micro-interactions
Micro-interactions
More emphasis in phase 2 on making interactions within the app a bit more playful and intriguing to click through. Better hover animation and satisfying completion interactions explored.
More emphasis in phase 2 on making interactions within the app a bit more playful and intriguing to click through. Better hover animation and satisfying completion interactions explored.
more in-depth athlete pages to provide further enrichment for students.
Classroom Champions is an online educators platform tailored to meet the needs of classrooms, schools, and districts by providing comprehensive SEL curriculum, athlete mentorship, video libraries, and access to an exclusive educator community.
The Problem
Since its launch in 2016, the Classroom Champions platform had gone without updates, resulting in a neglected UX, missing functionality, and technical issues. I had the privilege of working with the client to create a more user-centric and functional app that better resonates with their audience.
Challenges
Classroom Champions aims to provide an engaging and impactful experience for educators and students, yet analytics reveal key challenges that hinder consistent platform usage.
User Retention & Engagement: Data indicates a significant drop-off after the initial login, with many users not returning to the platform. This suggests that while users sign up with interest, they may not find enough immediate value or incentive to continue engaging.
Lesson Utilization: The platform’s lessons, a core component of its value, are not being used as frequently as intended. Whether due to discoverability issues, time constraints, or lack of clear guidance, educators are not integrating the available resources into their teaching as often as expected.
Long-Term Adoption: Beyond the initial login, sustained usage remains a challenge. There may be a need for better onboarding, reminders, or features that encourage habitual engagement with the platform over time.
Locked Content on free trial: Locked content on free trial caused confusion with new users as most items were blocked by a paywall on initial signup.
Under Utilized Content: some of the the content on the platform such as athlete pages and sports pages are not being viewed and utilized by teachers.
Goals
To address the users Challenges, the goal of the project is to:
Provide better direction to users upon registering for the platform
Increase discoverability of content and add more guidance throughout the platform.
Create more user engagement and encourage users to return to the platform. Help make the platform part of their daily teaching routine.
Ensure free trial allows users a thorough understanding of platforms offerings. Primary goal to increase customer conversion rates.
Previous screens from the original platform ui. Users noted they weren't sure where to start once getting started with the platform.
Research
To gather more insight on user challenges and painpoints we did the following research:
Completed Competitor Analysis to compare differences among direct competitors as well as identify user pain points.
Completed comparative analysis
Received user insight data from client that we utilized to inform ideation and decision making along the design process.
Added in progress indicators to allow returning users to easily return where they left off and easily understand how much they have left.
Added in daily check-ins to encourage users to login and utilize the daily activity with their classroom in order to make Classroom Champions a standard daily routine for their classroom.
Development of a design system to provide consistency and to streamline product development.
Micro-interactions
More emphasis in phase 2 on making interactions within the app a bit more playful and intriguing to click through. Better hover animation and satisfying completion interactions explored.
more in-depth athlete pages to provide further enrichment for students.
Up Next:
Up Next:
Up Next:
✽ Lets work together
Contact Me
I'd love to hear from you! I generally respond in 1-2 days.
✽ Lets work together
Contact Me
I'd love to hear from you! I generally respond in 1-2 days.
✽ Lets work together
Contact Me
I'd love to hear from you! I generally respond in 1-2 days.
✽ Lets work together
Contact Me
I'd love to hear from you! I generally respond in 1-2 days.