Streamlining the application process to open a bank account with DC bank, a digital first financial institution.

Background

DC Bank functions as a digital-first financial institution, focusing on online and API-driven banking services tailored for businesses, fintech companies, and individuals.

The Problem

DC Bank was looking to improve their online application process for opening a new personal, or business account.

Challenges

We gathered insights from users complaints about competitor banks and their application processes to determine which pain points and problems to focus on for the online form.

  1. Technical Problems: Application crashes in the middle of completion caused users to restart their application process. Session Timeouts leading to loss of entered data as well.

  2. Security Concerns: There are apprehensions about the security measures in place, especially when sensitive personal information is required.

  3. Time consuming and overly complex forms: Users complained application process takes a long time with no progress indicators to let them know when they are almost done.

Competitor Analysis

I completed numerous banking applications to compare UI and UX solutions from other competitors and noting the pain points mentioned by users along the way.

CIBC
CIBC
CIBC
RBC
RBC
RBC
Scotia Bank
Scotia Bank
Scotia Bank

User Flows

The team worked through creating a detailed user flows that dive into a task flows breaking down and highlighting data specifics, security requirements, input requirements etc.

Streamlining the application process to open a bank account with DC bank, a digital first financial institution.

Background

DC Bank functions as a digital-first financial institution, focusing on online and API-driven banking services tailored for businesses, fintech companies, and individuals.

The Problem

DC Bank was looking to improve their online application process for opening a new personal, or business account.

Challenges

We gathered insights from users complaints about competitor banks and their application processes to determine which pain points and problems to focus on for the online form.

  1. Technical Problems: Application crashes in the middle of completion caused users to restart their application process. Session Timeouts leading to loss of entered data as well.

  2. Security Concerns: There are apprehensions about the security measures in place, especially when sensitive personal information is required.

  3. Time consuming and overly complex forms: Users complained application process takes a long time with no progress indicators to let them know when they are almost done.

Competitor Analysis

I completed numerous banking applications to compare UI and UX solutions from other competitors and noting the pain points mentioned by users along the way.

CIBC
RBC
Scotia Bank

User Flows

The team worked through creating a detailed user flows that dive into a task flows breaking down and highlighting data specifics, security requirements, input requirements etc.